Showing up on the first page in search results like Google drives more traffic to your website. Learn how to line up your ducks so that your website gets found online by the right people at the right time. Making sure more customers in your local area find you when they are searching online involves optimizing your website. This course is designed as an introduction to website optimization and Google search for small business owners and entrepreneurs.
What you will learn:
The anatomy of Google search
How Google search works
How to determine your site’s rank and performance
The most important factors that impact your site’s search engine position
How to audit and improve your site’s performance
Researching the right key words to use on your website (and where to use them)
On page and off page techniques
Tools to use to make search engine optimisation (SEO) easier
Tips to help your site visits convert into business
How to know it is working
If you are new to SEO and want your website to rank higher on Google, this course is for you. Learn actionable techniques that beginners can implement straight away to improve website performance.
No advanced knowledge is required but having a website and familiarity with your website content is beneficial.